How does AI for small business marketing work?
Everybody’s talking about AI and how it’s changing the world. This may be true, but for many people like small business owners there is still undoubtedly the question, “How does this apply to me or my business?” Small local businesses certainly can and should start thinking about areas where they could save time, resources and improve their bottom line with the help of AI.
In a recent conversation with Anatolii Ulitovskyi on the UNmiss podcast, one of OneLocal’s resident digital marketing expert, Jeff Riddall, discusses the opportunities and challenges AI for digital marketing present for small businesses.
In basic terms, generative AI tools like ChatGPT, can help create virtually any type of content much quicker than we humans can. These tools can save a great deal of time by providing the starting point for several types of content small businesses need to create and distribute as part of a comprehensive digital marketing strategy. Some initial examples include:
2. Answering prospect and customer inquiries through web chat
3. Responding to online customer reviews
4. Creating effective promotional, educational or informative SMS outreach campaigns
For instance, OneLocal’s LocalMessages features AI-generated messages and the LocalReviews AI-generated Google reviews response feature enable businesses to leverage AI to more quickly build effective messages to reach their customers more efficiently.
AI can also be leveraged to help perform SEO (search engine optimization) and paid search ads optimization, which most small businesses recognize they should leave to experienced professionals to ensure they are getting the best possible return on their investment.
Want to know the full story? You can listen to the full podcast discussion on how AI can transform your small business here.
Implementing AI for small business marketing
As AI continues to evolve, marketers must embrace its potential while maintaining a human touch. By leveraging AI’s capabilities intelligently and ethically, businesses can unlock new levels of success in an increasingly competitive marketplace. The integration of AI into marketing strategies is not merely a trend but a necessary step forward in delivering exceptional customer experiences and driving business growth.
Are you ready to start finding out how you can leverage AI to save time and more effectively engage with your local audience? Speak a OneLocal marketing expert about how you can scale your business with the latest local marketing tools.
